Although there is no exact definition of how much wealth someone must have to fit into this category, high net worth is generally regarded in terms of having assets of a particular number. A high net worth individual (HNWI) is generally defined as somebody with $1 million or more in liquid investable assets. There are over 6 million people in the United States that meet this definition.
Because of their investing and buying power, high net worth individuals are sought after by a number of different entities including fund families, wealth managers, media brands and advertisers. Erdos Media Research concentrates on perceptions of this highly sought after group. We specialize in understanding their consumption habits, outlook on investments and media consumption.
Our work for media companies includes:
- Market Studies
- Subscriber Studies
- Effectiveness Studies
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