The EMR Cable Network Studies (formerly , the Beta Research Cable Network Studies) are the gold standard of critical information for cable networks, MVPD’s and advertisers. The syndicated studies provide network measurements that go beyond Nielsen ratings. They are exactly the information you need when you are in negotiations on the importance of a cable network, pitching your network to a MVPD or a vMVPD, determining the value a particular network will bring to your expanded basic/digital basic package or a “skinny” bundle, trying to increase local ad sales for cable networks or weighing a sponsorship decision. For cable networks, they are indispensable tools for affiliate relations, affiliate sales, public relations and ad sales.
As part of our effort to provide information that is complete and up-to-date , we incorporate data that reflects viewers who watch on tablets/smartphones and on streaming services. We can also conduct focus groups and custom studies to meet your specific needs.
To find out more about the EMR Basic Network Evaluation Study, , visit this page: