When you want to find out how policymakers consume, digest and use media, there is just one place to go. Erdos Media Research’s Opinion Leaders Syndicated Study has been cited as the gold standard for identifying and surveying individuals whose influence on a variety of issues – business, social, political, environmental and educational — far exceeds their numbers in the population. We have a proven track record for accessing these influential, busy people, knowing how to talk to them and getting them to consistently provide usable insights.
The Opinion Leaders Study helps media companies:
- Identify the types of opinion leaders engaged with their brand and impacting specific issues
- Understand how their brands are perceived and their platforms are used by these leaders
- Verify the value of their brand