Erdos Media Research
‘Financial Advisor Media Outlook and Usage Study’ (FAMOUS)
A National Study of Financial Advisors

The Erdos Media Research Financial Advisor Media Outlook and Usage Study (FAMOUS) supplies deep insights into how professional financial advisors view fund families and use media. Respondents from a random sample of 10,000 registered financial advisors drawn from our proprietary database and cross-referenced to the SEC to form the sample base for the study. The study allows you to use and view financial media across broadcast, print and digital platforms. We use a web-based methodology and have a minimum of 10% response rate.

Questions the FAMOUS Study helps to answer:

Where do financial advisors get their information?

Which media brands are financial advisors resourcing?

What do financial advisors think of various financial institutions?

Financial Advisor Brand Perception
Financial Advisor Brand Perception

Our Financial Advisor Media Outlook and Usage Study (FAMOUS) examines how advisors perceive and rely upon various media brands.

different publications
different websites
different networks
individual programs
social media
social media platforms (professional and personal)
mobile media
Mobile Media
& Apps
Newsletters podcasts
Newsletters and
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FAMOUS Profiles

FAMOUS profiles the financial advisor community like no other research report.

• Type of firm (Wirehouse, RIA, Broker/Dealer)
• Size of firm – AUM, number of FAs employed
• Age, experience, certifications

• Assets under management
• Type of clients – high net worth, individual, institutional – number of firms manage
• Types of ETFs recommended/used

funds sampled
Sample of Funds Measured

Alliance Bernstein
Allianz Global Investors
American Funds – Capital Group
Charles Schwab
Dodge & Cox
Eaton Vance
Franklin Templeton
The Hartford

Invesco OppenheimerFunds
Janus Henderson
JP Morgan
MFS Investment Management
Pimco Funds
Putnam Investments
State Street Global Advisors (SSgA)
T. Rowe Price

Contact Us

Erdos Media Research is a leader in media market research. Our Syndicated studies – Financial Advisor Media Outlook and Usage Study (FAMOUS), and Opinion Leaders – have helped organizations make smart business choices and consistently stay ahead of the curve. We also provide a full suite of custom market research solutions using both quantitative and qualitative methodologies.